#behaviouraleconomics

Should we incentivise people to commute to work, and how it could help us make better marketing decisions

Should we incentivise people to commute to work, and how it could help us make better marketing decisions

Many leaders are contemplating how to deal with a workforce that is understandably tired and fragile, while at the same time demanding they get back to the office so they can start to rebuild a sense of collective endeavour. And while employer and employee will no doubt continue to barter with their sticks and carrots, perhaps there is a role here for some kind of third party intermediation too.