In a world where branding and marketing seems to be losing its way, obsessed with the latest digital widget and the world of ‘communification’ rather than business fundamentals, Frank & Friends™ starts and ends with the commercial realities of every organisation it works with.

Founded in 2017 by Frank Durden, Frank & Friends™ brings passion for commercial discipline, open-minded collaboration and a straight-talking approach to marketing and branding problems. Applying world-class brand and creative thinking to solve complex business issues that are all too often glossed over in the pursuit of the new, Frank & Friends™ often finds more meaningful solutions to brand opportunities than other marketing strategy companies.

Each commercial ambition brings with it a set of unique challenges which are impossible to meet by one rigid approach or skill set. That’s why Frank & Friends™ adopts a highly flexible approach that combines a backbone of rigorous brand and marketing strategy with discipline-specific expertise depending on the task at hand, delivered by a select set of ‘friends’ with whom Frank collaborates.

In his 25+ year career, Frank has worked with and for numerous blue-chip agencies, clients and consultancies, in account management, planning, strategy, brand consultancy and as a CMO.  Aside from giving him an exceptionally well-rounded point of view, he’s added over $1bn in value to the brands he’s helped develop and grow.